Monday 23 February 2009

Adverts: Marmite and the Polo Singing Dog

Look at the videos: they're controversial adverts:
1) "MARMITE/THE BLOB"






2)"THE POLO SINGING DOG ADVERT"




Here are the words to the song the dog is singing, the song is called "I'm a man" by the Spencer Davis Group!

Well my pad is very messy
And there's whiskers on my chin
And I'm all hung up on music
And I always play to win
I ain't got no time for lovin'
Cause my time is all used up
Just to sit around creatin'
All that groovy kind of stuff.
I'm a man
Yes I am
And I can't help
But love you so
I'm a man
Yes I am
And I can't help
But love you so.


CONTROVERSIAL ARTICLES:
1)Giant brown blob is not to children's taste
A GIANT “blob” of Marmite spread, which featured in a television advertisement, left children terrified and having nightmares. The advertisement centred around a large brown amorphous object, described as reminiscent of the monster from the 1958 science fiction film The Blob. In one advertisement, a couple are seen running away from the blob before the woman, realising what it is, smiles and walks towards it. Then a crowd is shown either running from the blob or diving into it.
The second advertisement is similar, but includes a man with a sandwich who dives into the blob. Both commercials end with the slogan “You either love it or hate it”.
Six viewers lodged complaints with the Advertising Standards Authority (ASA). They said that the advertisements had caused distress to their children, aged 2 and 3, after being broadcast around programmes for children.
The advertising watchdog said: “All the viewers said that their children had been terrified by the advertisements; four said that their children refused to watch television after seeing it and a further two said their children had nightmares as a result.”
Unilever Bestfoods, which makes Marmite, said that it would change the scheduling of the advertisements, but it argued against an “ex-kids restriction” on when they could be shown. The company said that the restriction would be “unnecessarily prescriptive” as only very young children had been affected.
However, the ASA decided there was enough concern to impose the restriction. The watchdog said: “It was clear from the complaints that the advertisements had caused distress to very young children.”

2) Volkswagen defends singing dog advertisement
By Laura Clout
Last Updated: 1:14AM GMT 28 Mar 2008
The motoring giant Volkswagen has defended a controversial television advertisement which shows a dog cowering and shaking.
The 30-second advertisement features a Jack Russell happily "singing" in the front seat of a car with apparent "Polo confidence".
It then cuts to shots of the same dog shyly cowering by his owner's legs, while quietly mumbling the song under its breath.
The RSPCA is investigating the commercial after 286 viewers complained to the Advertising Standards Authority (ASA) that the dog appeared to have been mistreated.
Others expressed their concern on internet message boards, with one saying: "It made me uncomfortable... I don't know any way of making a dog shiver like that if it's living a happy life."
Volkswagen UK claims no animal was harmed in the making of the advertisement, and says the two dogs used were "highly trained".
The ASA investigated the complaints but said the commercial did not breach any of its rules.
However, the RSPCA said it remained "very concerned".
A spokeswoman said: "We have asked how it was filmed and have been told the dog was acting. But we are very disappointed that Volkswagen feel it necessary to portray a dog suffering to sell cars, whether it was genuine or staged."
She added that the dog should be wearing a harness while it is in the car, and should be travelling in the back of the vehicle.
The car firm, which also received around 60 complaints, has no plans to withdraw the commercial. "The dogs are highly trained. They can do almost anything. They can shake if they are happy or excited - they were not scared," a spokeswoman said.
"There is a fantasy element to the advert. We would hope that just as when people see the dog singing, they know it's not real, when they see it shaking, they know it is not really scared."

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